5 AMAZING TIPS TO BUILD A CONSISTENT BRAND IMAGE IN 2022 AND BEYOND
December 08, 2022
Well, there is a strong saying, “Consistency Beats Talent” and the same is true in the entire brand-building process. Indeed, talent has got some weight but when it comes to building a brand that can outperform other businesses, consistency plays quite a major role. We all know, how tough it is to build a consistent brand image but when done with consistency and absolute dedication, things can happen pretty quickly.
Altogether, with the number of contents, campaigns and digital marketing flowing across each brand, it becomes quite tough to maintain the overall consistent brand image. Thankfully, we have done the research for you where you will get to know five amazing tips to build a consistent brand image.
1. Understanding why consistency of a brand matters
If you are willing to make your brand stand out from your competitors, consistency matters to the deepest extent. You will need to understand by consistency matters for a brand because that’s the thing that can take your brand ahead in the future.
Firstly, you must understand that a brand that’s consistent looks a lot more professional. By being more professional, you can attract high ticket clients and thereby grow your business to some good heights. Secondly, if a brand is consistent throughout the year, it establishes a sense of authenticity. Whenever you are staying true to your identity, it depicts that the brand establishes a good sense of trust and authenticity.
Additionally, a consistent brand delivers clarity right in the first place. They exactly know what their customers want whereas the brands work on a similar basis. From the customer's end, they have no confusion about a brand whereas the brand clearly defines the values and their purpose.
2. Creation of a brand guide
Among the top five tips to build a consistent brand image, developing a brand guide is the most important one. Indeed, the moment you will understand the true value of a consistent brand, you will understand the importance of creating a brand guide. Whether you are running a smaller business or a bigger one, having a brand guide is one of the most crucial elements.
Given below are certain essential elements that must be present in your brand guide.
- Brand’s Mission
- Tone and Voice
- Brand Colours
- Typography and Fonts
- Media Formatting
- Graphic Styles and Photography
- Signage Specs
As and when you will implement the above elements in building your brand, it is bound to become consistent over the period of time.
3. Circulating your Brand Guide
Branding seems like a much marketing-oriented topic but it applies to the entire organization. Well, the brand guide depicts how the entire company is working which in turn can help to build a consistent brand image. Well, it’s important to circulate your brand guide whereas the department to which you will circulate are as follows:
The Sales team knows how to present the core brand values to the clients and customers.
They will know how to specifically design the products as per the brand guide.
So, they can easily identify your brand core values before they can actually form mutual partnerships. Well, a brand guide altogether forms a good resource for all the layers in an organization where each of the department can get an actual blueprint. Rest, they can work in tangent with each other and build a consistent brand image on a much faster scale.
4. Auditing and Updating the Existing Brand Materials
Once you have keenly established a consistent branding image along with the guidelines, you will have to put those to work. In this scenario, you can simply audit & update every single existing branding material for ensuring that the entire process works smoothly.
Well, you will need to update the following marketing resources:
- Social Media Profiles
- Social Media posts
- Business Cards
- Presentation Slides
- Media Formatting
However, keeping aside the above elements, there is no need to forget the other elements such as on-hold messaging, packaging, labels, uniforms and much more. Well, if you can successfully update the above elements, you can gradually establish a much consistent brand image in the long run.
Additionally, you must remember that branding isn’t all about placing the logo in the right place. It’s about delivering an all-round customer experience so that word of mouth can be spread in a better way.
5. Creation of the plans for future
Once you have gone through the above tips to build a consistent brand image, gradually step five is one essential one. Yes, this is the final step for creating a consistent branding image where we will slowly shift our minds from the core elements. We all know that without a proven and working plan, you can put yourself at risk where the future can be disrupted.
It is always good to plan for the future that can possibly give you an edge over your competitors. In this case, you can make a schedule for an annual series where you can potentially plan your brand’s future. Further, you must always schedule a good time to review and update your brand strategies time after time.
Additionally, you must always schedule a bi-annual audit to make sure that the design and creative departments are working correctly or not.Well, if you can design an accurate and smart plans for the future, there will be no chance that you will fail to develop a consistent brand image in upcoming days.
Well, the above given are the top 5 brilliant tips that can potentially help you to build a consistent brand image in 2022 and beyond. Yes, the Brand building is not a cakewalk and when it comes to consistent brand building, the task gets much difficult.
Hence, as of now, all you can do is to keenly follow the above 5 tips to build a consistent brand. Once you achieve the same, then you can easily go ahead, plan your brand building and grow exponentially in the future.
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