Neil Parikh
Chairman
PPFAS Mutual Fund

It is important to be aware of the diversity of traditions and practices regarding etiquette in India. Given the different social norms among regions, linguistic groups and religions, each community has their own understanding of what constitutes respectful or normal behavior. If you would like to experience The Magic of India and understand Indian Culture in depth this book is for Indians and foreigners who would like to explore, learn and experience Indian Culture. Ms Niraalee Shah has given a holistic approach to the book and its a must read for everyone travelling across India.