niraalee shah trainer


  • Author

  • Corporate Trainer

  • Tourism Trainer

  • Tourism Sustainability Trainer

  • Hospitality Trainer

  • Digital Marketing Consultant

  • Branding Consultant

Dr. Niraalee Shah founded Image Building and Etiquette Mapping to help entrepreneurs create profitable businesses and brands that attract their ideal clients. Her expertise helps brands showcase their expertise and command premium pricing through brand experience, and added value of customer experience. A Corporate Trainer, Author, Tourism Trainer, Sustainability Trainer, Hospitality Trainer, Digital Marketing Consultant and Branding Consultant. She works alongside entrepreneurs, professionals, corporate houses, travel agencies, tour operators and hotels to achieve striking innovation and development at all fronts. Niraalee Shah helps corporates, organizations, travel agencies, tourism industry and hospitality industry and individual professionals to help embrace change and achieve breakthrough performance. Her work is testimony to the fact that every minute change creates significant impact:

  • The impact of brand recognition and recall

  • The impact of enhanced customer experience

  • The impact of improved team performances

  • The impact of profitable enterprise.

Dr. Niraalee Shah’s work is focused towards the wide spectrum of training requirements. Her skills apply to many aspects of the Indian business landscape:

  • Corporate Training

  • Tourism 17 SDG’s Training

  • Sustainability Training

  • Hospitality Training

Dr. Niraalee Shah puts forward a powerful curriculum that underscores emerging trends for your brand. A thorough professional, she delivers highly effective training that emphasizes actionable content designed to elevate your complete business performances. She identifies emerging trends and incorporates these in her execution strategies to influence leadership effectiveness, performance and customer experience. Niraalee prepares your brand and your organization to thrive in a contemporary world, admit stiff competition, in hyper-linked business environments. Dr. Niraalee Shah is focused on helping entrepreneurs create profitable businesses and brands that attract their ideal clients. Her expertise helps brands showcase their expertise and command premium pricing through brand experience, and added value of customer experience.


Dr. Niraalee Shah is certified from The Indian School of Image Management (Mumbai) and The International Image Counselle (Canada). She is an internationally-recognized and certified etiquette trainer from The British School of Excellence, with CPD (Continuing Professional Development) and ILM certifications (Leadership and Management). She has recently in 2022, received her Doctorate in Indian Tourism and Culture from the University of Maharishi Vedic Astrology (Udaipur).

Image Building and Etiquette Mapping has procured thorough ISO certifications, making Niraalee Shah a one of the few BSCIC ISO trainers, an industry pioneer and visionary professional.

  • ISO 9001: Quality Management System

  • ISO 14001: Environment Management System

  • ISO 45001: Organizations Health & Safety Management

Dr Niraalee Shah is also a member of the India Chapter of AICI (Association of Image Consultants International, USA), with a global presence.


Dr. Niraalee Shah provides a unique blend of experience, perspective and process to help teams to navigate the increasingly complex business landscape and find solutions that deliver productive results. A passionate brand builder, Niraalee Shah starts her work from the inside to create the big change for you, a change that is visible on the outside. Taking your vision, problem and goal as her own, she creates strategies that are viable, sustainable and profitable. Niraalee Shah’s expertise through the complex process is to identify the core of a business and create its unique appeal via kinesthetic training, 1:1 training, coaching, structuring training, implementing training through follow up training, training audits, drafting checklists and delivering results through Training SOP’S. She deftly joins the dots to create a final picture of brand value, credibility and productivity. Her training and consulting are highly customized and designed to help you address specific challenges or accelerate a unique opportunity. Each engagement is supported by appropriate discovery and module definition with an emphasis on results.

Niraalee plans, initiates and maintains superlative brand building via

  • Training

  • Workshops

  • Consultations

  • Evaluation

  • Panel & Group discussions

  • Internal & External Audits

Niraalee works to address specific challenges. Her highly customized consultations deliver opportunities for consistent and concrete change. Her work provides continued mentoring and monitoring of brands she fosters, not as an outsider but as an integral team force.

Dr. Niraalee Shah: Expounding Your Brand’s Inherent Potential

Dr. Niraalee Shah, mission is to help you to achieve your business goals by turning your managers into great leaders and your staff into value adding assets. She believes that any company by having qualified, trained and enthusiastic team members, any brand can achieve market dominance with service excellence.

When a business is looking for an everlasting impact, it must engage with the right professionals with the appropriate know-how. When they focus on building attractive brands and successful enterprises, cohesiveness of every detail is key. She binds these details to create an impactful, sustainable change in your organization, which propels business towards profit and enhanced productivity. Image Building and Etiquette Mapping is the answer to inculcating cutting edge brand values and taking your business to the next level through training and learning. Connect with Niraalee Shah and begin your transformation process of brand building.

Dr. Niraalee Shah empowers to lead the way towards a more sustainable future. Through her training, corporate houses, tourism industry and hospitality industry not only shall gain a competitive edge but also contribute towards creating a better world and more responsible individuals. She is truly a trailblazer in the field of tourism sustainable training, and her dedication to promoting Sustainable Tourism in India sets her apart as a visionary and a catalyst for positive change.