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September 27, 2022

Personal branding is what separates you from the rest of the people trying to make it in your field. Building a personal brand allows you to become a standout figure that people know, like, and trust.


  • What makes you indispensable?

  • What ways do you provide value?

  • How are you differentiated?

  • Do you lead or follow the crowd?

  • What does status quo mean to you?

  • Why are you the best?

  • Why should anybody listen to you?

  • Do you like to try new things?

  • When was the last time you read a book?

  • How do you communicate your value?

  • What are the trends shaping the new economy?

  • How can you position yourself for these trends?

  • What do you find when you Google yourself (ego search)?

  • What are your goals? Stretch goals?

  • What is your written plan to reach them?

  • Have you taken action yet?

  • What kind of company do you work for? Visionary or Dinosaur?

  • Do you Google, Bing, or Yahoo?

  • How many substantive virtual connections do you have?

  • Are you networking with influencers?

  • Do you follow at least 20 blogs in your field?

  • Are you commenting on blogs a few times a week?

  • When was the last time you wrote something someone disagreed with?

  • What are the big ideas in your head? Do you have any?

  • Do you have a fire in your belly?

  • If not, how can you light a fire in your belly?

  • Do you enjoy your job?

  • Are you going through the motions?

  • Can you name 5 social networks and how they work?

  • What new things are you learning?

  • Do you think?

  • What is your personal brand?

  • Are you monitoring the Web with alerts?

  • How are you promoting your personal brand?

  • Do you have a personal brand?

  • Where do you want to be 1, 5, 10, etc. years from today?

  • When was the last time you failed?

  • When was the last time you tried something new?

  • When you don’t know the answer to something do you Google it?

  • Do you believe in creating your circumstances?

  • What successful people do you admire and model?

  • What do you bring to the world that is truly yours?

  • Do you rank first for your name in Google?

  • Do you have a blog?

  • Can you create a blog?

  • Can you write an eBook on something you are knowledgeable about?

  • Have you asked to be a guest author on a prominent blog?

  • Have you been told no in the last month? If not, you are not taking

  • ough chances.

  • How long until you take action?

The key is to break down your personal branding strategy into manageable chunks. Don’t try to tackle too many things at once. Little by little, you will begin to see results — a new trickle of email inquiries here, a speaking opportunity there, and an incoming tide of new followers. At some point, people will begin asking for your help. And eventually a few will want to hire you and your firm on the basis of your reputation alone. The thrill that comes with seeing steady progress makes all the hard work worth it.

Good luck. And happy climbing!



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