Blog

December 15, 2023

The G20 Summit Delhi 2023, is an intergovernmental forum comprising the world's largest economies. It plays a pivotal role in addressing global challenges and fostering international cooperation. In recent years, the G20 Summit Delhi 2023 has increasingly embraced digital branding to amplify its reach, engage with diverse audiences, and shape global narratives.

G20 Summit Delhi 2023 not only signifies its leadership on the global stage but also brings with it a carefully crafted visual identity that communicates the nation's values, aspirations, and commitment to international collaboration. The logo and accompanying marketing material for the G20 2023 showcase a blend of tradition and modernity, echoing India's rich heritage and its progressive stance in the 21st century.

 

 

DECODING THE G20 LOGO AND THEME

“This logo of the G-20 is not just a symbol. It's a message. It's a feeling that is in our veins. This is a resolution that has been included in our thinking.”

Prime Minister Narendra Modi

Prime Minister Narendra Modi unveiled the Logo, Theme and Website of India’s G20 Presidency on November 08, 2022. India will hold the Presidency of the G20 from December 01, 2022 to November 30, 2023.

 

1. THE G-20 LOGO

The logo and the theme together convey a powerful message of India’s G20 Presidency, which is of striving for just and equitable growth for all in the world, as we navigate through these turbulent times, in a sustainable, holistic, responsible, and inclusive manner. They represent a uniquely Indian approach to our G20 Presidency, of living in harmony with the surrounding ecosystem.

For India, the G20 Presidency also marks the beginning of “Amritkaal”, the 25-year period beginning from the 75th anniversary of its independence on 15 August 2022, leading up to the centenary of its independence, towards a futuristic, prosperous, inclusive and developed society, distinguished by a human-centric approach at its core.

• Choice of colours

The G20 Logo draws inspiration from the vibrant colours of India’s national flag saffron, white and green, and blue.

 

 

• Significance of the Lotus and the Earth

The logo juxtaposes planet Earth with the lotus, India’s national flower that reflects growth amid challenges. The lotus also depicts India’s mythological heritage, faith and intellectualism. The symbol of the lotus in the G20 logo is a representation of hope in the times of crisis and chaos in the world. No matter how adverse the circumstances, the lotus still blooms.

In Indian culture, both the Goddess of knowledge and prosperity are seated on a lotus. While unveiling the logo, the Prime Minister underscored that the world today needs shared knowledge overcoming the trying circumstances, and shared prosperity to reach the last person at the last mile. This is why the Earth in the logo is placed on a lotus too. The Earth reflects India’s pro- planet approach to life, one in perfect harmony with nature.

The seven petals of the lotus in the logo represent seven continents. Seven is also the number of notes in the universal language of music, where the seven notes come together to create perfect harmony while each note retains its own uniqueness. Similarly, the G20 aims to bring the world together in harmony while respecting diversity, PM Modi highlighted.  

 

2. TYPOGRAPHY AND COLOUR PALETTE

The choice of typography and colour palette in the marketing material is a thoughtful process, mirroring India's commitment to clarity and vibrancy. The typography balances modernity with a touch of traditional script, while the colour palette draws inspiration from India's diverse landscapes, capturing the essence of unity in diversity.

 

3. DIGITAL AND PRINT COLLATERALS

The marketing materials for India's G20 presidency extend beyond the logo, encompassing a range of digital and print collaterals. From visually appealing social media graphics to comprehensive brochures, these materials aim to communicate India's priorities for the summit, emphasizing inclusivity, sustainability, and technological innovation.

 

 

4. NARRATIVE THROUGH IMAGERY

Photography and imagery play a crucial role in India's G20 marketing materials, portraying the nation's progress, cultural richness, and commitment to global cooperation. The visuals tell a story of India's journey and its vision for the future, creating a narrative that resonates with audiences worldwide.

 

5. INTERACTIVE DIGITAL PLATFORMS

In line with the digital era, India's G20 2023 marketing strategy extends to interactive digital platforms. Engaging websites, virtual tours, and multimedia presentations provide a dynamic and immersive experience, allowing global audiences to explore India's G20 narrative in an accessible and interactive manner.

 

THEME OF INDIA’S G-20 PRESIDENCY

The G20 Logo draws inspiration from the vibrant colours of India’s national flag saffron, white and green, and blue. It juxtaposes planet Earth with the lotus, India’s national flower that reflects growth amid challenges. The Earth reflects India’s pro-planet approach to life, one in perfect harmony with nature. Below the G20 logo is “Bharat”, written in the Devanagari script.

The theme of India’s G20 Presidency - “Vasudhaiva Kutumbakam” or “One Earth One Family One Future” - is drawn from the ancient Sanskrit text of the Maha Upanishad. Essentially, the theme affirms the value of all life – human, animal, plant, and microorganisms – and their interconnectedness on the planet Earth and in the wider universe.

 

The theme also spotlights LiFE (Lifestyle for Environment), with its associated, environmentally sustainable and responsible choices, both at the level of individual lifestyles as well as national development, leading to globally transformative actions resulting in a cleaner, greener and bluer future.

The logo and the theme together convey a powerful message of India’s G20 Presidency, which is of striving for just and equitable growth for all in the world, as we navigate through these turbulent times, in a sustainable, holistic, responsible, and inclusive manner. They represent a uniquely Indian approach to our G20 Presidency, of living in harmony with the surrounding ecosystem.

 

CONCLUSION

In conclusion, India's G20 Presidency in 2023 stands as a testament to the nation's strategic use of digital branding to convey a message of global leadership and cooperation. The integration of digital and print collaterals, along with interactive platforms, ensures a comprehensive and accessible communication strategy. In essence, India's G20 Presidency combines visual storytelling, cultural richness, and a commitment to inclusivity, sustainability, and technological innovation, embodying a uniquely Indian approach to global cooperation in the 21st century.

In today's interconnected world, digital branding is no longer a luxury but a necessity for organizations seeking to make their mark on the global stage. Following the India's G20 Presidency in 2023 blueprint for success, organizations can amplify their reach, foster meaningful connections, and contribute to a more informed and engaged global community.