Blog

January 06, 2021

The unexpected and unstable events in 2020 took us by shock and yet, we adapted to it. Markets crashed, businesses failed and yet, we brought about positive change. The pandemic has impacted the way businesses function. To prepare yourself for the upcoming year, you need to understand what trends and processes organizations will be adopting in the upcoming year. We have listed below 9 of the emerging business trends to watch in 2021.

• Social Engagement: The pandemic caused people to use their phones more than usual. Due to this, businesses understood the importance of social engagement – one of the most important ways to help people understand your business and products better. Social media marketing and engagement
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• Working from home: When the pandemic struck us, businesses had to adapt to a new system; working from home. With all the lessons learnt and experiences gained, businesses begin rethinking their entire system. Do we really need office spaces? Several thousand people around the globe have adopted and gained a certain fondness for remote working. Businesses too have managed to grow productively while simultaneously saving lakhs of rupees on office rents.
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• Diversity and Inclusion: After everything we witnessed in 2020, naturally, diversity and inclusion became a serious matter of concern. Organizations are trying to create more diverse teams – including people from all religions, races, and sexualities. Attaining to this urgency of inclusiveness and equality is one of the best business trends we will see in 2021.
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• Going local: The pandemic made organizations realize that turmoil in international sourcing and selling can disrupt the business. Localized manufacturers thus became the more reliable option. They save a ton of money on shipping goods as well as tip towards the more eco friendly side of things. Going Local is going to be one of the biggest business trends in 2021.
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• Meaningful work: Millennials and Gen Zs no longer work for money alone, they desire something greater – purpose. Companies that do not provide value in their work will fail to attract Therefore, they are trying to add more meaning and purpose into their work. They lay an emphasis on helping people understand how their work impacts the organization. This drives people tremendously.
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• Virtual interfaces: The pandemic disrupted several people’s ability to visit stores the normal way. This called for changes and development in the name of virtual reality, augmented reality and mixed reality. With their help, you can try out eye wear, hair styles, makeup, etc. seamlessly at home.
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• A growth in ecommerce: With time, brick and mortar stores have steadily shifted and made their presence known online. An ecommerce platform may improve your operations and drive your business more efficiently. With dropshipping and ecommerce gaining significance over the years, more businesses will opt for ecommerce.
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• Data transparency: Data collected from your website needs to be securely stored. It is important to understand how to store and use your clients’ data. Providing and implementing a privacy policy for your websites ensures your customers that their data is in safe hands. It also helps you store data better and improve your business practices.
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• Becoming more eco-friendly: People from younger generations are more concerned about environmental issues like climate change. Organizations are therefore emphasizing on social and environmental issues. They are playing their part by donating, creating awareness, or even improving their practices.