Blog

March 29, 2022

Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. You never get a second chance to make a first impressions make it one that will set you apart, build trust and reflect who you are.

In addition, the rapidly evolving demands of the marketplace have 91 percent of learning and development leaders agreeing that the skills necessary for today's workforce have changed and having Personal Strong Brand is very important.

Benefits of Personal Branding and Building a Brand

• Personal Branding Can Build Trust and Credibility
• Being the 'Real' You Matters
• Increase Your Perceived Value
• Sharpen Your Edge and Shine
• Control Your Image and Reputation
• Build Buzz Around Your Achievements
• Create More Professional Security

 

The eight shifts highlighted below will move learning and development from a nice-to-have company perk to an imperative talent strategy for every organization.

1. Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement. You cannot be all things to everyone.

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc. But you have to be focused like a laser beam on one thing.
 

2. Become a Thought Leader In Your Field

You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field. They have great leadership qualities.

So, one of the things you ask yourself is, “Where do I want to be a leader in my field?”
 

3. Your Brand, Your Personality

Your brand must be built around your personality in all its aspects, including flaws.

Now here’s a question: What would be the best personality for your brand to have?

If you wanted people to describe you in a particular way, what would be a good way for them to describe you?
 

4. Build A Distinct Brand

Once you’ve created your personal brand, you have to express it in a unique way.

For example, I knew a woman who sends a thank you card with a dried flower inside.

When you open it, it falls out. That little sort of thing is what made people remember her for months and years later.

Maybe you will sign your name in a particular way or dress in a particular way.

I know another person who always wears red. So how can you be distinctive?
 

5. Be Visible

To be effective, your personal brand must be seen repeatedly and consistently.

When you form a brand, in a way you’re getting into show business.

If you’re not out there talking to people, networking, getting involved, it doesn’t do you any good.

Be out there where people see you all the time. Very often people will hire you, buy from you, recommend you for no other reason than they’ve seen you around a lot.

Here is a video about marketing your business with some other tips in it.
 

6. Be Consistent

Your behaviour in the offline world must match your public brand.

It’s completely destroying of a person’s brand to find out that he or she is mean to people in private.

One of the greatest brands claims you can get is people saying you are always the same on the outside as you are on the inside.
 

7. Be Persistent

Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.

In other words, be persistent all the time.
 

8. Build Good Will to Others

The more you are perceived as well-intentioned or embodying valued ideals, the more influential your brand will be. We call this Back-From-the-Future thinking.

1. Established Generations to Emerging Generations

In the past, generations approached learning conventionally. Learning was top-down, on-the-job, and delivered in conventional forms such as inside a classroom.

In the future, generations will approach learning unconventionally. Millennials and Generation

 Have a much different relationship, expectation, and approach to learning. Learning now must be micro, mobile-first, innovative, beautifully designed, relevant, and on-demand to meet the needs of the next generation. These expanding expectations are a primary driving force behind the other learning and development shifts.

2. Generalized to Individualized

In the past, workers were likely to have multiple jobs and careers throughout their lifetime--even farther back and workers held only 1-2 jobs over an entire lifetime. Limited access to knowledge and information handcuffed past generations to consuming learning content that was generalized, out-of-date, and/or constricted by one point of view.

In the future, workers will have multiple jobs at one time. It won't be uncommon for modern workers to hold down a full-time job while participating in the gig economy (running a photography business, driving for Uber, racing drones, selling on Etsy, etc.). In this new world of work, workers are likely to engage with highly specific and individualized training that enables them to create an ever-growing constellation of nano-degrees that supplements their skills and interests.

3. Reputable Employer to Relevant Skills

In the past, workers achieved career longevity by going to work for a reputable employer. Workers used to line up at the doorstep of well-established employers eager to make their case as to why the company should hire them.

In the future, workers will achieve career longevity by continuously acquiring relevant skills. Employers used to do the interviewing of new workers, but today's workers are more likely to size-up the employer with an emphasis on how the company develops its employees.

Tomorrow's worker will be attracted to the employer that enables employees to skill build using platforms.

4. Push to Pull

In the past, due to limited access to knowledge and information, training was easily deferred to certain times or seasons. Employers only made training available on a need-to-know or an as-needed basis. Workers were pushed training.

In the future, workers will expect training to be on-demand. Future workers will have grown up with finger-tip 24/7 access to the world's largest how-to video library, YouTube. They will expect their employer to provide similar on-demand video libraries to boost job and career performance. Workers will pull down training anywhere and anytime.

5. Learn-to-Work to Work-to-Learn

In the past, people have taken a linear approach to learning. People went to school, learned a trade, and then spent the rest of their working years applying what they learned. The model was learn-to-work.

In the future, people will take a lattice approach to learning (learn, unlearn, relearn, repeat). People will consider forgoing a traditional education (because it's not agile enough) to work for a company that provides the necessary personal and professional development. The model will be work-to-learned.

6. Centralized to Decentralized

In the past, information was centralized in books or in the minds of others. Learning was reserved for those willing (or lucky enough) to discover the information. The sharing of information was also centralized to those with access to a platform. Access to information was hierarchical.

In the future, information will be decentralized. Not only will learning be open to all with Internet access, but anyone desiring to share their knowledge can do so. In order for workers to learn at the accelerating speed of business, companies will unlock the speed of knowledge sharing across the entire organization. Access to information will be diffused.

7. Information Age to Perspective Age

In the past, knowledge was power in the information age. Because information was centralized, developing insights and expertise took time, resources, and knowing the right people.

In the future, applied knowledge is power. Workers who turn information into transformation through application will gain valuable perspective. The more perspective gained; the more valuable workers can be in an increasingly diverse workforce. However, with an overabundance of information, workers will need help from leaders to discover the right information and coach them through their learning.

YOU ARE YOUR BRAND SO PROTECT IT! LIVE IT!
 

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